Week 13- Presentation of the Collection

This week, our group presentation our collection " Equestrian Chic"

We are making women Pre-Fall Ready-to-Wear collection. We are a mid-tier brand, targeting South East Asia women from aged 20-35 years old. The price of our garments will range from $30- $200. This collection has the feel of eccentricity, rusticness, and gracefulness. We chose Zara and Mango as our competitor to research on and relate to.

The Moodboard

We adapted trending style and accessories into our collection. We also took inspiration from Burberry and Balenciaga for the column silhouette of the garments. We took inspiration from this two brand because previously we did the brand research and analysis on these two brands.

Trending Style this A/W17/18 Season

Inspiration from Burberry and Balenciaga

These are the trending colors that we think suit the theme. Since we are inspired by nature and equestrian and it is a pre-fall collection, we are looking for warm, earthy tones. 

We felt that we could have improved on our fashion curating whereby we should have better describe our looks and garment in the collection. For the presentation part, we should have placed the technical flats side by side to the looks instead of separating it into two different slides. It is for easy reference during the presentation.

Fashion Curating

Week 9 - Technical Flats

In this lesson, we are taught to draw technical flats using the croquis template. Ms. Debra again emphasized the importance of including details like topstitching and darts when drawing the technical flats. The use of the croquis template enables us to draw the technical flats accurately and proportionately.

Here are my 20 technical flats.

Week 8 - Design Development

In this week's lesson, Ms. Debra taught us on the vital and essential aspects when designing a collection. 

In the process of designing, first of all, we have to be very clear of our target market/audience. Thus, it important that we do extensive research on the demographic (age group, gross salary, hobbies etc.) of the people in the region we are targeting. Depending on the season we are designing for the collection, it's good to research on the climate of the targeted region/country as well as the weather and temperature will also indirectly determine the garment people prefer to wear.  

In terms of branding, we have to know if we are a luxury, high-end brand or a mid-tier brand etc. The price of the garments has to be reflected in the design, finishing and fabric use for the garments. We have to research and investigate on our competitors(other brands) too, whereby the style, price of their garments and their targeted market is relatively similar to ours.

In terms of inspiration, we have to go deeper into the topic we chose. We cannot just think about the obvious elements of it but the value, spirit behind it and the little intricate details that people do not usually take notice. At such, we can then create a good concept for our collection. Our inspiration will eventually influence the design and color palette of the collection. However, it's also critical that we do trend research on the textile, colors, styling and silhouette. We have to carefully select and incorporate trending elements that suit the theme into our collection so that we can better attract buyers. However, we should not totally follow trends and neglect the distinctive elements in the theme that inspired that collection. 

Lastly for in designing, we have to think about the practicality of our design for our targeted consumers. We need to understand how we are going to assemble and construct the garments such that it resemble the design. A good design should sell the whole look whereby people are attracted to buy the whole outfit rather than just individual garments.

I showed some of my design to my group mates. They thought that they could possibly adapt it but not use the whole design as they felt that there could have been more interesting details and there is not enough essence of rebellious in it. 

Flare Sleeve, High-Low hem tielocken dress coat

Wasp Waist look inspired the Christian Dior's New Look

Double-breasted, sleeveless coat with patterned shorts and knee-high boots
Inspired by Burberry

Cape coat with Flare Skirt

Week 7- Launch of Collection Project

In this week, we have to start applying what we have learned from the past few weeks into designing a collection. We have to brainstorm about our theme, our inspiration, our targeted audience etc. From a big theme, we do research and select out unique elements from the theme to incorporate into the design of our garments. We also have to produce interesting details and patterns that reflect on the essence of our theme. We are required to have 20 looks.

After discussions, my group is truly inspired by equestrians and their connection with horses and nature. We would like to design a pre-fall, women ready-to-wear collection. Hence, we have decided to set that as our theme. Before I start designing, I made a mood-board out of my imagination on how I think the color scheme and overall feel of the collection will be like.